Patagonia has created some of the most referenced corporate responsibility initiatives in the world.

Labeled Purpose-Driven, Patagonia’s Brand Activism Gets Louder, And Profits Increase. With An Emphasis On Storytelling, Transparency, And Reporting → Here Are Lessons From The The CR Leader. When a company cares, is it called CR, TBL, CSR, sustainability, or environmentalism?  For Patagonia, the chosen label is responsibility.  Or, in the case of Patagonia, maybe no label […]

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