Patagonia has created some of the most referenced corporate responsibility initiatives in the world.

Labeled Purpose-Driven, Patagonia’s Brand Activism Gets Louder, And Profits Increase. With An Emphasis On Storytelling, Transparency, And Reporting → Here Are Lessons From The The CR Leader. When a company cares, is it called CR, TBL, CSR, sustainability, or environmentalism?  For Patagonia, the chosen label is responsibility.  Or, in the case of Patagonia, maybe no label […]

Startup targets zero-energy homes

W. P. Carey alums are using lessons learned in a W. P. Carey Master of Real Estate Development (MRED) classroom to help chart their vision of the future of homebuilding, one built around neighborhoods and communities replete with zero-energy homes. Mike VanSteenkiste (MRED ’07) and Philip Beere (MRED ’07) have teamed up to launch a project that will offer net-zero home plans, […]

The 5 Sustainabilty Marketing Pitfalls to Avoid

In a previous article, I help you identify your company’s sustainability type. Before messaging sustainability, it is important to know your company type. To recap, there are three types of company categories: Sustainability in the DNA Sustainability integrated into the business and vision/mission Traditional, with no sustainability plan* (*a sustainabilty related product, such as solar panels […]

What is Your Company’s Sustainability Type?

Before Marketing Sustainability, It Is Important To Know Your Company Type. Share on facebookShareShare on twitterTweetShare on linkedinShare Now, to take a closer look at each company type. 1. Sustainabilty in its DNA These companies started with sustainable or purpose-driven from day 1.Examples are few and far between, but include Novo Nordisk, Patagonia, Tom’s, Interface, […]

The 2 Rules the Best Sustainability Marketers Follow

What Is The Formula For Crafting The Best Corporate Sustainabilty Stories? The best stories come from companies with the best sustainability plans. (Important to note, if there is no CEO buy-in, then it is a non-starter.) If there is no CEO buy-in and there is no sustainability plan, then it is best to default to Marketing […]

The near-zero formula is seal, store, and solar.

Has been done before, but never to the mass scale of Mandalay ➝ 5000 new homes with a near-zero electric bill and zero carbon footprint*. With no additional cost to the homeowner. https://lnkd.in/ep_ZYGQ  Mandalay Founder, Dave Everson, has cracked the housing + energy conundrum. (*Carbon footprint based only on estimated building energy use) #innovation #disrupt #greenhomes #netzero #carbonneutral  

10 Things to Know — Before Doing Business in Medellín

This article is in response to the 206-page report by the OECD, “Promoting the Development of Local Innovation Systems: The Case of Medellin.” The Claim Has Become The Latest Fashion Trend, Cities Proclaiming They Are “The Silicon Valley Of Latin America.”  Those on the bandwagon include Santiago, São Paolo, Mexico City, and Medellín. Each city attempting to lure entrepreneurs, startups, and multi-national companies, […]

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