WHERE THE GLOBAL GAMING INDUSTRY COMES TOGETHER
Discover, connect, explore—G2E is the one place to see the people, products, and ideas to drive your business forward and define the future of gaming. Join the global gaming community at G2E 2022 in Las Vegas from October 10-13 (Education: October 10-13 | Expo Hall: October 11-13) at The Venetian Expo.
our approach to get you to boost booth traffic
AI breakout Education sessions
In an effort to attract booth visits, Gaming Analytics hosted breakout education about AI. Speakers included Lisa Siples from Gulfstream Park, Greg Yochum from Lucky Dog Casino, and David Malbrough from The Meruelo Group.
Leading up to G2E, those unable to attend the show in person expressed interest in Brahmandam’s speaking session. With this is mind, Beere and his team produced an innovative digital strategy that included G2E live web-streams — a live broadcast of Brahmandam’s education session and a tradeshow cam — walking the floor.
G2E custom landing page
a G2E custom landing page helped drive traffic to the Gaming Analytics website — interactive features included a dedicated Facebook chat, a booth map, and QR code that was placed on the Gaming Analytics business card.
with a booth budget of < $4,000, Beere and his team designed a booth that was attention getting and allowed for two areas to conduct customer demos.
a PJ Media photographer was on hand to capture the show moments for Gaming Analytics. This helped with social media engagement during and after the conference.
beginning 8 weeks before the show, a social media planned was crafted that targeted LinkedIn, YouTube, Facebook, and Twitter. Also targeted, email campaigns and LinkedIn ads.