How a Startup Stole the Show at G2E 2021 with PJ Media’s 360˚ Marketing and Event Production

How a Startup Stole the Show at G2E 2021 with PJ Media’s 360˚ Marketing and Event Production

With a digital strategy baked into the conference plan, PJ Media’s client steals the show at G2E 2021

Gaming Analytics received the Hot Hits Award for Top 3 Favorite Products at G2E 2021, as voted by show attendees. 

With the overwhelming success of G2E 2021, Kiran Brahmandam, CEO of Gaming Analytics, announced a future partnership with PJ Media, which will include the company’s G2E 2022 production. 

It’s not about spending the most money or having the biggest booth anymore. 

For the most success, there must be a digital plan baked into the event.
Philip Beere
Creative Director at PJ Media

Beere says a successful event is not about spending a lot of money or having the biggest booth, instead focus on engagement before and after the show, by using LinkedIn, video, writing articles, and designing breakout events that people care about.

G2E is the premier event for the gaming industry. Beere and Brahmandam anticipated a less-attended event due to the pandemic, therefore, Beere and his creative team crafted an innovative digital plan that increased brand awareness and in-person demos. The plan included:

🔹 AI breakout Education sessions: In an effort to attract booth visits, Gaming Analytics hosted breakout education about AI. Speakers included Lisa Siples from Gulfstream Park, Greg Yochum from Lucky Dog Casino, and David Malbrough from The Meruelo Group.

🔹 “The Future of Gaming“: Featured in Yahoo Finance. CEO, Kiran Brahmandam, took the main stage at G2E’s Innovation Lab. Due to overwhelming response, the event was standing room only; it received 570+ people marked attending on Linkedin. Beere produced the event.

🔹 Live streaming: Leading up to G2E, those unable to attend the show in person expressed interest in Brahmandam’s speaking session. With this is mind, Beere and his team produced an innovative digital strategy that included G2E live web-streams — a live broadcast of Brahmandam’s education session and a tradeshow cam — walking the floor.

🔹 G2E custom landing page: a G2E custom landing page helped drive traffic to the Gaming Analytics website — interactive features included a dedicated Facebook chat, a booth map, and QR code that was placed on the Gaming Analytics business card.

🔹 Booth Design: with a booth budget of < $4,000, Beere and his team designed a booth that was attention getting and allowed for two areas to conduct customer demos.

🔹 Photographer: a PJ Media photographer was on hand to capture the show moments for Gaming Analytics. This helped with social media engagement during and after the conference.

🔹 Social engagement: beginning 8 weeks before the show, a social media planned was crafted that targeted LinkedIn, YouTube, Facebook, and Twitter. Also targeted, email campaigns and LinkedIn ads.

Thanks to Philip Beere and his creative team at Philip James Media for helping make G2E an overwhelming success for us.

If you’re looking for G2E event production, I highly recommend PJ Media!
Kiran Brahmandam
CEO of Gaming Analytics

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PJ Media is a full-service 360 conference planning and event production agency. 
We create tradeshow experiences, incorporating beautiful design with a 360˚ digital strategy that includes social media management, content creation, and professional photographers/videographers. Contact us today and let’s talk about your marketing needs for your next event!

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