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Targeting LinkedIn Video Trends 2022 🎬 PJ Media Expands Creative Team

Targeting LinkedIn Video Trends 2022 🎬 PJ Media Expands Creative Team

By 2022, the number of users who watch videos on LinkedIn will increase 50% compared to 2020.

Other trends for LinkedIn video:

  • Animated videos and motion graphics will be the most popular way to use LinkedIn for business purposes
  • There are will be an estimated 1 billion users on LinkedIn in 2022.
  • Videos with voiceovers and subtitles in different languages will be more popular.
  • LinkedIn is becoming the primary marketing channel for B2B.

In light of the above trends, and increased demand, PJ Media has expanded its video production team.

“We have grown our video production services — with a focus on producing customer testimonials, motion graphics, and online event production — exclusively tailoring to the needs of the gaming and payment industries.”

Creative Director at PJ Media

For client testimonials, PJ Media’s production team includes videographers, available to shoot in most major U.S. markets; logistics and planning are included in the service.

We are accomplishing more than ever thanks to our marketing partnership with PJ Media.

Our branding has improved, and we have caught the attention of key VCs. The marketing strategy implemented by Beere and his team is innovative and game changing.
Kiran Brahmandam
CEO of Gaming Analytics

Brahmandam’s company has since partnered with PJ Media for full service-marketing, including website, event production, animated videos, branding, social media, and copywriting.

Kristi Lewis, Director of Marketing at Mazooma, chose PJ Media for video production to highlight Mazooma’s partnership with Nuvei. Mazooma is a leading payments provider for the sports betting and gaming industries. 

We needed a video for our booth at G2E 2021 and PJ Media delivered. They produced a high-quality animated video, with a relatively quick turnaround time.

With their expertise in both gaming and payments, there was little need for edits. We are thrilled with the results.
Director of Marketing, Mazooma

While quality production is critical to a video’s success, Beere says distribution and content strategy must be well-executed. For example, 80% of LinkedIn videos are viewed with audio muted.  For this, we recommend adding captions or text overlay.

In order to maximize video engagement, PJ Media video services include live-stream production, optimizing each video for all platforms including website, and captioning and localization for all languages.


ABOUT PJ Media

Your Marketing Partner! Are you overwhelmed with marketing? Are you looking for a brand refresh or innovative marketing campaigns? Or, are you simply needing a video, LinkedIn help, or event production? We can help you.

We work with thought-leaders and innovators — wanting to take their brand to the next-level with creative, content campaigns, and digital marketing.


ABOUT Gaming Analytics

Gaming Analytics, Inc. is a leader in artificial intelligence for the gaming industry, providing the simplicity of a search engine with the power of machine learning. The company was founded in 2017 and is headquartered in San Francisco, California. Website

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ABOUT MAZOOMA

Mazooma provides instant bank-to-bank payments for pay-ins and payouts, plus real-time payments for accelerated withdrawals. Our incredible technology allows customers to receive payouts immediately into their bank accounts 24/7/365. In August 2021, Nuvei, a leading global payment technology provider, acquired Mazooma, offering clients an even greater suite of fintech solutions.


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