By 2022, the number of users who watch videos on LinkedIn will increase 50% compared to 2020.
Other trends for LinkedIn video:
- Animated videos and motion graphics will be the most popular way to use LinkedIn for business purposes
- There are will be an estimated 1 billion users on LinkedIn in 2022.
- Videos with voiceovers and subtitles in different languages will be more popular.
- LinkedIn is becoming the primary marketing channel for B2B.
In light of the above trends, and increased demand, PJ Media has expanded its video production team.
Brahmandam’s company has since partnered with PJ Media for full service-marketing, including website, event production, animated videos, branding, social media, and copywriting.
Kristi Lewis, Director of Marketing at Mazooma, chose PJ Media for video production to highlight Mazooma’s partnership with Nuvei. Mazooma is a leading payments provider for the sports betting and gaming industries.
While quality production is critical to a video’s success, Beere says distribution and content strategy must be well-executed. For example, 80% of LinkedIn videos are viewed with audio muted. For this, we recommend adding captions or text overlay.
In order to maximize video engagement, PJ Media video services include live-stream production, optimizing each video for all platforms including website, and captioning and localization for all languages.