It’s not too early to plan for G2E. The event is less than a year away → October 10 – 13, 2022, in Las Vegas.
The partnership with PJ Media will focus on customer testimonials, case studies, education sessions, and digital campaigns leading up to G2E 2022.
Kiran Brahmandam, CEO of Gaming Analytics, announced a partnership with PJ Media for the company’s G2E 2022 production, which aims to build upon the success of G2E ’21. Gaming Analytics received the Hot Hits Award for Top 3 Favorite Products at G2E 2021, as voted by show attendees.PJ Media is headed by Philip Beere; he directed the production for Gaming Analytics at this year’s G2E. Brahmandam believes the Hot Hits recognition resulted from a motivated sales team combined with the G2E campaigns produced by Beere and his team. The campaigns included education sessions, video, and online engagement leading up to the show → resulting in buzz about Gaming Analytics and its industry leading AI platform.
Beere says a successful event is not about spending a lot of money or having the biggest booth, instead focus on engagement before and after the show, by using LinkedIn, video, writing articles, and designing breakout events that people care about.
G2E is the premier event for the gaming industry.
Beere and Brahmandam anticipated a less-attended event due to the pandemic, therefore, Beere and his creative team crafted an innovative digital plan that increased brand awareness and in-person demos.
The plan included:
Leading up to G2E, those unable to attend the show in person expressed interest in Brahmandam’s speaking session. With this is mind, Beere and his team produced an innovative digital strategy that included G2E live web-streams — a live broadcast of Brahmandam’s education session and a tradeshow cam — walking the floor.
with a booth budget of < $4,000, Beere and his team designed a booth that was attention getting and allowed for two areas to conduct customer demos.
a PJ Media photographer was on hand to capture the show moments for Gaming Analytics. This helped with social media engagement during and after the conference.